Markets Speaking offers services within consumer and business sector research. While our research hub is in Ghana, we conduct research in multiple African markets. This is possible through our extended network of Research Assistants and professionals across the continent.
Consumer and Social Research
Tapping into Africa’s growing consumer market demands a genuine insight into lifestyle and culture as well as purchasing power and spending habits. Markets Speaking’s large network of Research Assistants in Ghana enable us to provide you with detailed market data and key insights. Information is gathered using combinations of techniques, often incorporating principles of crowdsourcing to help our clients engage and truly understand their target group. We are also happy to assist NPOs and NGOs with non-commercial research such as evaluating programs and identifying needs in underserved populations.
Read more about our methods…