- Street polls Markets Speaking’s extensive network of Research Assistants enables us to collect data efficiently in urban and rural regions. We make sure you don’t have to assume what works and what doesn’t – it’s really just a matter of letting the Market Speak for itself! This method is ideal for gathering quantitative data.
- Online surveys
If your target group belongs to the internet savvy Generation Y, Markets Speaking helps you gather information online via our panel or using sponsored links. It’s a great alternative that cuts costs, saves valuable time and potentially generates large quantities of data! - Interviews Exploring attitudes, beliefs, habits and needs is key in all early phases of innovation processes as well as providing a solid foundation when market knowledge is very limited. Markets Speaking assists you in designing structured or semi-structured interviews that help you to gain insights in factors driving consumer behaviour.
- Focus Groups
Focus Groups enable you to pick the brains of your target group! Typically, a session involves 6-10 participants that are invited to discuss and give feedback on a selected topic. This method is primarily useful for testing and evaluating new ideas and services. You gain the depth generated by individual interviews while simultaneously creating conditions for creative brainstorming and building on other’s ideas. - Diary method
When behaviour is difficult to observe or give an account for long after it has been performed, it can be very useful to rely on participants’ immediate recordings of experiences during a limited amount of time. This method is effective when you for example want to understand consumers’ thoughts and feelings while shopping or let your target group representatives observe their own media habits during one full day.
